Ulta 2025 Favorite Fragrances

Ulta 2025 Favorite Fragrances. The 55 best new perfumes and fragrances of 2024 and new scent launches for 2025, from the experts and editors at harper's bazaar. From layering fragrance oils to the best vanilla perfumes, we have you covered.

For reference on my preferences, i usually prefer “clean girl” scents, but i love warm gourmands in. Nylon rounds up the 10 new fragrances to try for 2025 including kayali’s yum boujee marshmallow, rabanne’s night soul, merit’s restrospect, and snif’s naughty nonna.